COVE is an independent brand based in London, founded on the belief that jewellery is more than an accessory; it is a statement of environmental responsibility.

We reject the principles of fast, throwaway fashion and instead embrace true craftsmanship and a circular economy. Our focus is on building a community rooted in conscious consumption. This ethos informs everything we do, from carefully sourcing vintage pieces and restoring them where necessary, to using eco-conscious packaging designed to protect and preserve each item for years to come.

We work with exceptional artisans whose dedication to quality is formally recognised with a Royal Warrant from the British Monarchy. That same meticulous attention is brought to every piece restored at COVE.

While we gently restore some of our jewellery, every item we sell is vintage and preloved. Each piece is perfectly imperfect, bearing the marks of time and a life well lived. Our restoration process focuses on retaining the delicate patinas that add to each piece’s charm, preserving the character and stories etched into them by their journey through time.

Although we honour the artistry of the past, COVE has no affiliation with the original brands of the jewellery we sell. Our focus is on the beauty of each piece, its craftsmanship, history, and potential to endure.